About Us

Bowfish Studios’ Imagination Stylists are hard-working, bubbly young women dedicated to making each of their guest’s dreams come to life. True, they’re rock star hair braiders and glitter masters, but most importantly, they’re a tight-knit team that works together to create an environment of enchantment, possibility, and inspiration.

One of the foundational features of Bowfish Studios — besides our transformations, of course! — is our ability to hold community events. Having deep roots in the local community is a deep part of who we are, so we love hosting events that bring neighbors and new friends together. From fundraisers for kids in need to holiday parties, daddy-daughter dates to Girl Gang Meet-Ups, the whole Bowfish team loves finding a reason to bring great people together!

Our Story

Established in 2017, Bowfish Studios was created in addition to our existing retail store, Bowfish Kids, which opened in 2013.

(The Bowfish Kids story is right here!!)

The same year that Bowfish Kids opened, our owner, Caitlin Quirk, began developing the concept of transforming little girls into mermaids during their summer vacations in Ocean City, New Jersey. After several years of refining the Bowfish brand and preparing to launch a completely unique concept, McKenna Robel, a local native to Ocean City, joined the team as co-founder & began helping bring the vision of Bowfish Studios to life. Caitlin & McKenna worked together to turn 400 square feet of retail space into a place like no other on the Jersey Shore.

Inspired by Bowfish Kids’ young customers’ imaginations, Bowfish Studios is where mermaids, unicorns, fairies, dragons & sharks come to life through unique, interactive expereices! Customers can enjoy our experiences through individual appointments or private birthday parties. In addition to our in-person experiences, we’ve created a product line, at-home makeover boxes, and also have expanded to offering mermaid swim lessons during our summer camps!

In 2019, Bowfish Studios made a commitment to becoming a sustainable business by eliminating plastic waste and microplastics from our experiences. We are proud to announce as of 2021, Bowfish Studios will only use biodegradable glitter and has completely removed microplastics from our supplies.

Meet the Founders

Caitlin Quirk & McKenna Robel

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